Better Health Sheff

Better Health Sheff launches to promote healthier, happier lives across Sheffield.

Better Health Sheff is a campaign developed alongside Sheffield City Council, to provide everyday tools and support to help the people of Sheffield make small changes to lead a healthier, happier life.

From quitting smoking, being active and eating well; healthy changes start with the small ways we can support ourselves. 

Better Health Sheff focuses on how ethnically diverse our city is too. With a higher prevalence in underlying health conditions and widening of health inequalities with black, Asian and ethnic minority populations, especially during COVID, our Better Health Sheff campaign highlights the importance of living well and raises awareness of the support services available to people across the city.

Key Messages

  • Smokers have a higher risk of developing diabetes, heart disease, respiratory conditions and even lung cancer.
  • Quitting is one of the best things people can do for their health and they’ll feel benefits straightaway.
  • By taking steps to quitting smoking, it gives your lungs the chance to repair and you’ll be able to breathe easier. 
  • We know that smoking isn’t easy, but taking the first step is what counts.
  • People are three times more likely to quit smoking with the help of the local stop smoking service. This includes personalised quit plans, to nicotine replacement therapy or helping make the switch to e-cigarettes.

Key Statistics

  • Black, Asian and ethnic minority populations generally have worse health than the overall population and although most BAME populations have lower rates of smoking than White British, there are specific groups where this is higher. Linked with certain underlying health conditions experienced by these groups, smoking too means they are at higher risk of developing serious illnesses. 
  • Studies have shown a decreased level of awareness regarding stop smoking services and knowledge around NRT in BAME groups. Despite evidence showing that minority ethnic groups in England are ready to quit smoking, fewer have made an attempt to stop using professional support which correlates with the findings. Only 6% of the total NHS stop smoking services uptake comes from BME groups. 

Campaign Activity

The campaign will run from 13th August to 24th September 2021. 

This includes the launch of a new film, featuring real people across the city. A campaign pack will be distributed across the Sheffield BAME Public Health Inequalities Group to share messaging and support services to our target audiences. Targeted Facebook adverts will also direct people to the Smokefree Sheffield website.


Get Involved

Healthy changes, really do start with the small changes. Help us encourage smokers to give quitting another go and guide them towards support from Smokefree Sheffield to increase their chances of success.

You can do this by:

  • Sharing the campaign video and messages on social media.
  • Showing the advert on public TV screens if you have access to them.
  • Sharing the campaign with your professional network.

Download the Better Health Sheff Partners Pack for more information about getting involved.