Closer Each Time

It’s normal for smokers to make multiple quit attempts before quitting for good. Some people may be able to nail it first time, but others may try 30 or more times before they succeed.

If you do relapse, you may feel discouraged to ever try again, but think about the positive things you have learned about yourself. Even that initial decision to try to quit is positive, and each instance you decide not to light up tells you that you have the strength to quit.

If you do stumble, pick yourself up, dust yourself off and try again when the time is right. Use what you’ve learnt from previous quit attempts, and see if you can make it through another day, another week or another month.

Our ‘Closer Each Time’ campaign ran throughout January and February 2021 and encouraged smokers to give quitting another go by telling them that each time they try, they’re a step closer to success.

Closer Each Time Advert

Key Messages

• Don’t give up on quitting smoking, every time to try you’re a step closer to success.
• Make your next quit attempt this new year.
• You’re three times more likely to quit successfully with support from an NHS stop smoking service.

Key Stats

• Currently, only 30% of smokers per year make a serious attempt to quit.
• Only 5% of smokers successfully quit each year.
• Only 2% of quitters used a stop smoking service despite this being the most effective method.
• If 50% of smokers made an annual quit attempt, we could get to 5% smoking prevalence by 2029.

Source: The End of Smoking

Campaign Activity

The Closer Each Time campaign will run from 6th January until 6th February 2021.

The advert will be broadcast to households across Sheffield via ITV Hub and promoted online across social media and via YouTube.